Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay in touch with friends and family, soon become a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.

  1. Brands will continue to take a less is more posting approach.
  2. Content value will beat production quality.
  3. Conversational marketing will change its tone.
  4. Consumers will crave snackable content.
  5. Video will continue to take center stage.
  6. More brands will go live.
  7. Social media platforms could double as shopping channels.
  8. Users will embrace gaming and VR.
  9. Authenticity will be vital.